An intelligently designed website alone does not serve the intended purpose unless and until it is perceived to capture the targeted audience. Many highly thriving sites with simple designs get immense exposure because they manage to get the right promotional tools. The owners, who do not have huge traffic on their site, should attempt to realize major causes behind this particular circumstance. As a matter of fact, there is exactly no sure-shot method through which you can increase the number of visitors or traffic to the website as every person browsing the site may have different intentions.

Most visitors arrive at the particular site after making a search; which is why SEO turns out to be the most essential part for one’s website. This is because, without SEO, it is not possible to get any hits on the site or to be shown on the top result pages, allowing people know regarding its existence.

Important tips

One should use valid and minimum HTML code, and that too should be validated with W3 tools. It will largely help the spider to identify the website.

Downloading speed of a website is also major point of concern. Generally, search engines have preset rules regarding size of sites, so it becomes imperative to follow these in order to obtain the best results.

Relevancy, high quality and uniqueness of the written content are also important, and for this one has to understand the requirements of the targeted customers.

Publishing high quality articles regarding products or services shall also benefit the business in the long run.

Link building is perhaps the most important part of SEO strategy and involves placing links of website on other’s sites in order to increase traffic. ‘Link building’ is helpful primarily in two ways. Firstly, links shall drive huge visitors to one’s website which in turn will improve the business and page ranks. Secondly, links if done properly, contain keywords and thus act as a part of general SEO strategy.

However, while building links, one should avoid placing links on sites that are not relevant in any way. Conduct a research to find out the respectable websites and then place links. Remember, one may have to pay a high cost later on, if he places links on those being punished by Yahoo or Google.

This is how article submission works – by writing and submitting content to these directories either by manual or automatic Directory Submission and it creates backlink to your website. Each article directory has what may be called a “resource box” that will be at the end of an article, which has details about your site and a link to it. In addition, when your article is acquired by newsletters and e-zines (electronic internet-based magazine article databases) that provide information on the same subject of your article, it also includes a resource box and backlinks to your website.

This results in increased traffic to your website and may even come from sources that you would have never found on your own otherwise. Even better, if readers enjoy your articles it is possible that they will place the link to their sites also. So the more backlinks you obtain to your site, the better your rankings will be in the search engine results.

So which is it: automatic or manual article submission?

Manual submission involves the finding of the right article directories and creating an account with that particular directory. This then will need placing your articles in the correct category. It might also involve making changes to your article, to meet the requirements of the directory. Each article directory has various forms for submitting articles so the input fields will be different from one directory to another directory.

The majority of people would say that it is better to manually submit rather than to do automatic directory submission. Why? The first reason is that many directories will treat the articles submitted like spam. Secondly, you can immediately see any mistakes and make corrections or improvements; however automatic submission robots cannot do that.  Lastly, it is easy to make changes to your articles if you find that it needs a little adjusting. Since you have to have an account with the directory, you can easily login and make the necessary changes.

By making a submission manually, you can ensure that your content is placed in the correct category. Plus, you are allowed to read the terms and conditions of the directories to see if your articles meet the guidelines. If you choose automatic directory submission, this is close to impossible. But if you prefer, you can opt to make your submissions automatic or you can attain the services of a SEO company to do it for you.

So really the choice is up to you. You can either manually submit your articles or you can choose to use automatic directory submission to complete the task. It depends on how much time you wish to spend on making sure that your website gets all the exposure that it needs.