There are a number of software applications which will automatically replace words or phrases in articles with the employ of user defined synonyms and phrases. Article spinning is a search engine optimization technique that assists blog or website owners attempt to control the best they can their rank on Google and other search engines.

As an example of this process, the word “picture” could be replaced by the word “image” or “photo”. The process automatic rewriting can change the meaning of a sentence through the work of words with similar but subtley distinguishable meaning to the original with the apply of thesaurus databases.

Authors and publishers alike are able to target their audience with informative content, sent to an already-interested group of readers and markets. The free distribution of articles has led to a very large amount of duplicated content appearing on websites across the Internet. Google however weight this and eliminates those who do not score well against its algorithms.

This trend has been matched by a wide selection of article marketing directory websites which accept, vet, and provide redistribution of such articles to online publishers. With the sudden surges in the popularity of article marketing an overall reduction in quality in many subjects has occurred, mainly due to writers and publishers writing low-quality articles as a fast way of achieving exposure.

One method of SEO includes the idea that a website’s ranking in search engines will move up as it obtains quite a few sometimes hundreds or thousands numerous backlinks. Article marketing is likely the most powerful way to achieve this ranking. Well-found subjects and markets have gained in popularity through viral propagation of articles through social networks such as Facebook, Twitter and LinkedIn web 2.0 type of sites.

Writing and distributing articles that include a link to a business owner’s website within the author box should result in numerous links back to that website in turn creating the possibility of more traffic to the site. Search engine optimization deals in part with the order in which webpages are ranked by Googles algorithms when keywords or phrases are typed into search engines by searchers.

If in fact the articles are distributed via RSS, this exponentially increases exposure and backlinks. The big challenge today is doing more than one and numerous with less time involved doing it. The website where an authors and publishers can post and pull an article is known as an article directory. These directories contain millions of pages of content covering thousands of subjects.

To prevent article or copyright infringement from happening some website publishers are using services like copyscape to stop their content from being taken and used without their explicit consent. Article directory sites gradually increase in search engine popularity as articles are posted, this benefits both the authors and the directory owner with opulent numerous visitors and therefore higher article page views.