Twitter is undoubtedly one of the most popular social networking sites.   There are millions of Twitter users and the tweets on Twitter get updated by the second.  In such a large pool of Twitter users, it is likely that you go unnoticed.  However, some people do manage to become celebrities on Twitter, having 1:1000 following to followers ratio.  This on Twitter is an achievement and an accolade. How do they manage to do it? Here are some practices they typically follow.

Successful executives on Twitter lay emphasis on quality more than quantity.  A look at the followers-following ratio itself confirms this.  They have a large number of followers because they entice them with the clarity in their tweets.  They may not make a hundred tweets in a week, but each tweet is a valuable contribution that is of interest to the followers.

While they want to use Twitter as a platform to build their brand, they do not sell.  They share.  Their tweets are not written in the mode of an advertisement.  They get conversational, as is the trend on Twitter tweets.  When they talk about their company or business, they do not give out facts.  Instead they may talk about the values that drive the company or the reason behind earning an accolade.  They hold high regard for the quality of writing.

Bottom line, successful Twitter executives show humane qualities and build human relationships. They do not announce their biographical details.  Instead they converse freely, keep up promises made and maybe even carry on their online networking to real world networking by conceding to a few invitations made by their loyal followers.