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How can Digg help your social media marketing?

Posted on 09 November 2010

Digg is a web resource that is driven by its user base. Users of Digg are in essence researchers who search for news items and other useful stories from across the internet. They then submit these articles to Digg which in turn are read by other users of the site who will also add new items that they feel are newsworthy or useful to others.

Each article sits in a queue where it is reviewed by users of the site. They then deem whether it’s of use or not and this democratic approach enables all users to be editors. When an article gets a positive review users select ‘Digg it’ and if enough people like the article it will earn a position on the homepage.

This site has been around since 2004 and its popularity is increasing. There are new facilities available now and the site is starting to embrace social media marketing and all it has to offer.

What’s new on Digg?

The site is much faster now allowing articles to be submitted, reviewed and loaded in short time frames.

It’s possible for users to set up ‘My News’ custom pages. Users can access content from friends and users they follow. Similar to Twitter, Digg allows its users to follow each other.

These updates mean that Digg is embracing real-time web as most of its users are likely to be well acquainted with Facebook and Twitter. This social media feel will open up to Digg to the social media market.

Other forms of social media marketing

Incorporating these real-time elements into sites can only lead to more successful social media campaigns and there are plenty of other examples of sites embracing social media:

Google is working with companies that have developed some of the most successful social networking games on the internet. Again it’s likely that Google is not looking to develop something completely new but to benefit from the social media market already there.

Facebook has also added a news feature and you can let your friends know where you are by signing into a specific location via your mobile. You can announce for example that you’re at Starbucks in Manchester so friends are notified and can meet up with you there.

Another company that have successfully run this kind of feature for some time is FourSquare. There are over 4 million users of FourSquare and this social media tool is extremely popular.

How can social media marketing help your site?

By embracing the social media tools out there you can significantly raise the profile of your site and enhance the experience for your users. By looking at what other brands are doing on the internet you can see how social media is becoming an important element in the overall internet marketing mix. The benefits are obvious – you open up your site to social media audiences and are guaranteed to attract more traffic.

At searchengineoptimisation.com we are a social media agency offering expert advice on all aspects of social media marketing.

About the Author

The Article is written by www.searchengineoptimisation.com/social-media.html providing Social Media and Social Media Marketing Services. Visit http://www.searchengineoptimisation.com/social-media.html for more information on www.searchengineoptimisation.com/social-media.html Products & Services. Visit www.searchengineoptimisation.com/social-media.html for more services!

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Article Source: http://www.articlesbase.com/ – How can Digg help your social media marketing?

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Tags: Social Media Marketing

The Significance of Social Media Marketing

Posted on 20 January 2010

Social media marketing is the way of promoting your business or sites through different social media channels and it is an effective plan that will surge traffic to your sites, get more links and grasp the attention of people. It is one of the low cost website or product publicity method. It grasps more number of visitors, some of whom may repeatedly visit the website. If you are in a business which deals with selling products or services, then social media marketing is one of the effective ways that will make your site profitable over a period of time. Those who do not know the worth of social media sites fall into three different categories (1) the one who do not anything about social media marketing (2) one who are interested and do not know to use the social media (3)the one who do not have confidence in the worth that a social media marketing can bring in.

Why Social Media?

The more links you have the better your site will be ranked by search engines. When a website that you own receives more natural permanent links, it builds more authority and aids search engine to trust you easily. This helps to get ranked even with competitive keywords. There are so many reasons for promoting your site through social media and it’s really a worthy method to get into fame.

(1)Social media marketing is completely natural that helps you to get more natural links, the websites get exposed to large groups which helps to drive more traffic.

(2)It’s a defendable method, if it is once done properly and successfully, social communities helps to drive traffic more than the previous amount traffic you received from the search engine.

(3) Social media marketing is a community based marketing method, and this doesn’t affect several other methods that drive traffic to the websites regularly.

Social media marketing helps to increase the popularity and web presence to the world. Social media includes online communities, social networks, wikis, blogs and another type of media for sales, marketing, customer service and public relations. The different types of social media marketing tools include facebook, twitter, Linkedin, blogs, YouTube and Flickr. The social media marketing acts as a cheaper method of getting advertised. It is seen that social media marketing acts as one of the leading business venue to use. These days’ business technology buyers participate more socially to promote their business.

Building a colorful and catchy website may take more amount of time and effort. Getting ranked in search engine can take years, in order to build a competitive position. On the other hand social media marketing helps to drive huge visitors within a day. Once if you become aware of social media audience then it is easy to satisfy the customers based upon their needs. The future of internet is social media marketing. The major players in the social media market may change in course off time and online business peoples also have to change their trends according to it. With social media marketing you can easily compete with the counterparts and attain the goal in business.

Article Source: http://www.articlesbase.com/seo-articles/the-significance-of-social-media-marketing-1753469.html